Property Photoshoot Styling in Detroit

Soft goods do the work that architecture cannot. Throw pillows, throws, rugs, art, books, plants and table settings add warmth and scale, and they are especially useful in a market where the gray season runs long and a room can look cold on camera. In Detroit the local palette helps: warm wood and textured fabrics against exposed brick, steel or concrete reads as honest and comfortable, and it suits a region proud of what it makes.

We bring what is needed and take it away again, so the property is not left carrying props that do not belong to its furniture package. Where the existing furniture is worn, we flag it so the owner can decide whether to replace it before the shoot instead of after the photographs are in circulation.

Overcast skies are common in Detroit for much of the year, and they flatten color and shadow. A softer, even light can flatter a room if lamps are on, warm bulbs are in place and surfaces are not reflective, but it can also make an interior look dull. We plan for the day by adjusting lighting, adding warm accents and choosing which rooms to shoot at which hour.

We are an Irvine firm and we have completed work in Michigan, so we plan the trip around the photographer's schedule and the property's readiness. Styled photographs are used in listings, brochures, websites and lease-up campaigns, which makes the shoot an investment that should be done once and done well.