Fast Renderings for Raleigh-Durham Approvals

Each image starts from the plan, not from a stock scene. We build the room to its real dimensions, then apply the actual material selections, furniture, lighting and window placement, so the picture is a design decision and not an illustration.

For Piedmont communities, light and material do most of the persuading. Warm wood tones, brick and painted brick, generous natural light and views toward tree cover all read differently depending on time of day, so we set the camera and lighting to show the room as it will be used. Furniture is drawn from real products, which keeps the image honest when the order is placed.

• Plan-accurate geometry and window placement
• Specified finishes, fabrics and fixtures
• Lighting set for the hours the room is used
• Camera angles chosen for the tour path

Renderings only help if the finished space matches them. Because the images come from the same design work that produces drawings and furniture specifications, the room that opens is the one that was shown. When a client continues with us into documents, procurement and installation, the image becomes the standard for the final walk-through.

If a product changes along the way, we update the image so the marketing never drifts away from what residents find. We are based in Irvine and have completed work in North Carolina, and renderings travel well because everything is reviewed on screen.